10 Best Korean Makeup Brands 2021

by Jih Yun

Obsessed with makeup? Here are the best Korean makeup brands that every makeup lover will absolutely want in their kit! Check it out!

Korean makeup brands are some of the best in the world and you have a wide range available from affordable Korean makeup brands to luxurious ones!

Related: Must-Have Korean Beauty Products

Let’s take a look at the best Korean makeup brands that you are sure to fall in love with.

Korean Makeup Brands
Best Known
Etude House‘Look at my eyes’ eye shadows Check Price on Amazon
3CE (3 Concept Eyes)Multi Eye Color Palette in Beach Muse Check Price on Amazon
MisshaMissha M Perfect cover BB creamCheck Price on Amazon
InnisfreeNo Sebum Mineral PowderCheck Price on Amazon
SKINFOODMulti-Finish Powder Check Price on Amazon
IOPERevolution Full Coverage Foundation Check Price on Amazon
Banila.coPrime Primer Finish Powder Check Price on Amazon
It’S SKINIt’S SKIN Colorable Draw Lip Tint Check Price on Amazon
LaneigeLaneige BB cushion Pore Control Check Price on Amazon
SulwhasooSulwhasoo Perfecting Cushion IntenseCheck Price on Amazon

Top Korean Makeup Brands

#1 — Etude House

Best Korean Makeup Brands Known For Affordability

all korean makeup brands

Popular with young women and teens, Etude House is one of the most well-known Korean makeup brands in the market. The brand boasts of femininity and aims to highlight a woman’s natural assets.

With several shops across Asia, Etude House has varieties of products that include their best-selling lip tints and lipsticks, skin-nourishing BB Creams, foundations for different skin types and so much more. 

Their best-selling makeup products include the ‘Look at my eyes’ eye shadows. It’s rich in pigmentation and has a really nice shimmer! 

Inspired by Chopins “Etudes” they aim to be a playful and trendy tool for women to be able to express themselves with no hesitation.

Enjoy self-expression with the pink glow and feminine vibe of Etude House.

Related: Get your glam on with these best Korean eyeliners. Check it out!

#2 — 3CE (3 Concept Eyes)

Best Korean Makeup Brands For High-quality makeup products

must have korean beauty products

Produced by Stylenanda, 3CE is known for their cute and quirky packaging designs, vibrant colours that don’t fade, and pigment that stays on your face the whole day long.

Best-known for their Multi Eye Color Palette in Beach Muse. The palette includes all the colours for a bright look for a sunny day. It is currently one of the trendiest palettes in South Korea.

Beach Muse includes rose gold metallic shades and a few matte shades to perfectly accentuate any eye shape. Check it out here!

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Another of their crowd-pleasers is the 3CE Duo Color face blush. The face blush has two colors for matching and mixing. It’s a really fun product to experiment with! It has a rich pigmentation with soft texture! Check it out!

3CE has various products from lipsticks, cushion foundations, cheek tints, nail care, body & hair products, palettes and kits that come in different shades for various skin tones.  

Related: Shape your eyebrows perfect to ‘T’ with these long-lasting Korean eyebrow pencils!

#3 — Missha

Best Korean Makeup Brands For Oily Skin


An innovative South Korean cosmetics and skin care manufacturer that was launched in 2009, Missha proves quality doesn’t always have to be expensive.

Missha’s best-selling makeup product is the Missha M Perfect cover BB cream. It has great coverage and even out your skin tone. It’s infused with rosemary, chamomile, and other botanical extracts. This BB cream also keep your skin hydrated! Check it out!

Missha’s popularly known for their natural-based BB creams that can act as a primer, UV sunblock, foundation, and nourishing serum all in one. But Missha’s other range of products are also widely used in Korean! Check it out!

Related: Add a serum to your acne skin care routine to keep it in control. Check out Korean serums for acne here!

#4 — Innisfree

Best Korean Makeup Brands Known For Its Organic Products


Korean beauty products boast of numerous vegan and all-natural brands that highlight your natural beauty while giving you the best nature has to offer. Based on Jeju Island, Innisfree utilizes various plants and organic ingredients to produce the best products. 

If you’ve heard on Inissfree then you sure would have heard of their Innisfree no sebum mineral powder. It’s one of their best-selling makeup product! It’s the best face powder for oily skin as it absorbs excess oil and sebum.

Innisfree skincare is also particularly popular along with its makeup range. All their products have ingredients that nourish your skin!

Related: Give your face an instant boost of hydration with these Korean face mist. Psst… you can also spritz over your makeup!


Best Korean Makeup Brands Known For Affordable Products

missha makeup

Based on the brand’s mantra, good food gives you great skin. Using fruits, vegetables, and herbs that are good for your body SKINFOOD formulates products that lighten, rejuvenate, and enrich your skin. 

SKINFOOD’s best-selling makeup product is the multi-finish face powder. It gives you a light a clear finish. It has a soft texture as it contains silk powder. It also has a smooth finish leaving you with radiant skin. Check it out!

SKINFOOD offers high-quality skincare and makeup products. You should definitely check out the rest of their range and pick your favorites!

Related: Get rid of dirt and grime with these nourishing Korean face washes for dry skin. Check it out!

 #6 — IOPE

Top Korean Makeup Brand 2020

Top Korean Makeup Brand 2020 Known For Its Luxurious Products

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Have you ever wanted to try the cushion foundation? Well, then you should definitely try the revolutionary full coverage foundation by IOPE. They combine both medical science and cosmetics to create their undeniably effective and luxurious skincare and makeup lines.

They revolutionized cosmetics by combining it with decades worth of research into plant-science and biochemistry. They have a variety of products for skincare, makeup, and men’s products.

Related: Follow the infamous Korean double cleanse method with a Korean oil cleanser. Check out the best one for your skin type here!

#7 — Banila.co

Best Korean Makeup Brands For High-quality Base Products

korean drugstore makeup brands

Banila.co is most-known for their high-quality base products like CC creams and BB creams and foundations that have herbs and green tea extracts. 

Banila Co is best known for its Prime Primer Finish Powder that keeps your face free from oil all day long. It easily keeps excess sebum at bay while keeping your makeup intact. 

Banila.co aims to help you cover your wrinkles and pores while moisturizing your skin and rejuvenating it. Check out all its products and get your favorites!

#8 — It’S SKIN

Best Korean Makeup Brands Known For Natural Products

son & park

Taking a clinical approach to skin concerns, It’s Skin has earned a reputation for its rejuvenating and moisturizing line. Developed by doctors and dermatologists the brand uses plant-based all-natural ingredients. 

One of their popular makeup products is the It’S SKIN Colorable Draw Tint. A velvety lip tint that gives a soft look to your lip. It has a moisturizing formula and keeps your lips hydrated.


Most-well is known for its “déscargot” line that uses ethically sourced snail components. With a wide range of skin lotions, face masks, primers, and BB creams It’S Skin is one of the more luxurious Korean makeup brands. 

Related: Check out Korean cleansing foams for your skin type here!

#9 — Laneige

Best Korean Makeup Brands For Skin Nourishing Products

blossom jeju

Launched in 1994 by Amore Pacific, the biggest cosmetic manufacturer in South Korea. Laneige is known for its Water Bank skincare line, BB cushions, and two-toned lipsticks.

One of their best-selling makeup products is the BB cushion. It leaves your skin moisturized for 12 hours. And it also has a brightening effect on your skin!

WaterScience is one of the best-known Laneige range that has been around for more than 20 years. They have a plethora of cleansers, skincare products,  moisturizers, lipsticks, and makeup products for you to enjoy.

Related: Keep acne in control with Korean skincare formulated for acne-prone skin

#10 — Sulwhasoo

k-beauty lipstick

If you’re looking for a more luxurious brand to add to your skincare or makeup routine then Sulwhasoo is sure to impress. Manufactured by Amore Pacific they cater to more matured women.

Their products are more focused on skin rejuvenation, moisturizing, and anti-aging. 

Best-known for their Snowise Whitening Cream that brightens and moisturizes your skin upon applying. It acts as both a BB & CC cream with SPF 50+, PA+++. Its the perfect cream for women with dry skin, normal, oily, sensitive, or combination skin.

Another one of its popular makeup products is the Sulwhasoo Perfecting Cushion Intense. It has a moisturizing effect and is also an anti-aging cushion foundation.  It spreads smoothly giving you a seamless look.

Sulwhasoo offers an excellent range of skincare as well. A bit on the costlier side, this brand is considered among the top-notch skincare and makeup brands. Check out all its products!

Related: Check out these gentle Korean exfoliators by K-beauty brands!

Korean culture has greatly influenced the beauty industry. They have made plant-based organic products more accessible especially to other Asian countries, they also defined a new genre of demure and sheer makeup looks.

If you’re looking for an everyday look that you can easily build-up to a nice evening look then Korean makeup brands can give you long-lasting colours that can withstand your daily activities. Korean beauty brands aren’t just makeup they also have a lot of skincare products. 

Scrolling through our list I’m sure you’ve seen a few brands that have just what you need. Some of the best Korean makeup brands boast of their quality basic products that will give your skin a blooming supple finish at par with their glass skin, while some give you radiance and colour for endless expression.

Whether you want to completely go with Korean brands for your skincare or makeup routine or you’re just looking for new products to integrate to your routines, you are sure to be amazed and fall in love with the best Korean makeup brands.

Why choose Korean makeup brands?

Korean beauty industry uses innovative technology to give you the best makeup products. Korean makeup brands use gentle ingredients that are skin-friendly. Also, Korean makeup and skincare products are formulated based on skin type or skin concern. So you can choose the makeup product that suits your skin perfectly.

If you look at the American makeup industry, products focus on accentuating your natural features. Whereas Korean makeup products always put skincare first. Most Korean makeup products are formulated with SPF and unique Korean anti-aging skincare ingredients.

Which is the best Korean makeup brand?

The Korean beauty industry has some of the best makeup brands in the world. Korean makeup brands focus on hydrating and improving skin health. However, the best Korean makeup brand is Missha.

Missha, the Korean makeup brand, offers high-quality makeup products that are affordable. Established in 2009, Missha quickly gained popularity as a skincare and makeup brand in Korean and the rest of the world as it offers well-researched, effective products that are affordable. One of the best-selling product is the Missha M Perfect cover BB cream. It evens out the skin tone while also hydrates it. It’s available on Amazon for $8.18.

If you’ve scoured the internet or had a look around for K-beauty makeup products you have surely stumbled upon some brads in our list. 

#1 — What are the best Korean makeup brands?

Here are the 10 top Korean makeup brands you should definitely give a try:

  • Missha
  • Etude House
  • 3CE (3 Concept Eyes)
  • Innisfree
  • SkinFood
  • It’s SKin
  • Banila Co.
  • Laneige
  • IOPE
  • Sulwhasoo

#2 — What is the best Korean Foundation?

Revolution Cushion foundation by IOPE is one of the best Korean foundations. This foundation moisturizes your skin, giving it the much needed hydration through the day. It has a slight shimmer to it and also helps cover skin pores.

#3 — What is the best Korean cushion foundation?

One of the best cushion foundations is Perfecting Cushion Intense by Sulwhasoo. It has a moisturizing and anti-aging effect on your skin.  It spreads smoothly giving you a seamless look.

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